Our Team

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Tae Sung Park

Founding Member & Director

Tae's Bio

Kang Zheng

Founding Member & Director

Kang's Bio

Kyle Faino

Senior Advisor - eCommerce & Digital Marketing

Kyle's Bio

Hong Jie Liu, Ph.D.

Partner - C.E. Product Management & China Technology

Hong Jie's Bio

Michelle Tinsley

Partner - Retail Industry Consulting

Michelle's Bio

Noah Herschman

Senior Advisor - Retail Industry Consulting

Noah's Bio

Tae Sung Park

Founding Member & Director

Experienced international executive with 21 years of experience commercializing Technology in 5 diverse industries: Semiconductor (Intel Corp.), Enterprise software (Cyclone Commerce), GPS navigation/ LBS (Destinator), Video streaming (Vidiator), Retail Big Data (A.S. Watson Group).


  • Led a number of technology projects across the group’s 34 retail brands in 24 different countries in Europe and Asia.
  • Repositioned a video software company to a video streaming brand in SE Asia in 2013.
  • Established an APAC regional office in Beijing in 2004. Successfully building up a team from 1 to 65 people; and, US$200k to US$ 10M sales in 3 years.
  • Helped raise US$42M in private funding for 2 different start-ups.
  • Top ranked operations finance analyst at Intel.


Mr. Park has a MBA in Finance & Operations from University of Washington, Foster’s School of Business. He also has a B.S. in Biological Oceanography from University of Washington.

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Kang Zheng

Founding Member & Director

Kang Zheng has over 20 years of experience in the banking industry: undertook senior roles in various Australian, British and American banks across Australia, Pacific Islands and Asia. He specializes in risk management, including operational risk, business strategy risk, change management, IT security risk and Business Continuity.


Prior to 22more, Kang oversaw Operational Risk Management of Global Markets business of the largest US Custodian Bank in the APAC region. He holds a Marketing degree from Deakin University in Melbourne, Australia.

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Kyle Faino

Senior Advisor - eCommerce & Digital Marketing

Kyle Faino is a seasoned marketing executive who has led multiple successful digital transformations at Fortune 500 companies and other top brands such as Tommy Bahama and The Vitamin Shoppe and TUI Group.


He currently leads digital strategy for a Top 8 US home builder and sits on the Board of Directors for multiple start-up ventures.


Mr. Faino has a B.S. in Psychology, cum laude, from University of Washington.  He received his MBA from Seattle University.

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Hong Jie Liu, Ph.D.

Partner - Consumer Electronic Product Management & China Technology

Dr. Liu has over 17 years of Business and Technical Management experience including Nokia Vice President of Platform Software; and, Senior Director of Microsoft managing the global platform Software Team across 3 countries.


He has lead successful delivery across 8 mobile phone platform and launched more than 300M cell phones. Currently, he spends time nurturing local Vancouver, B.C. companies through his active involvement in High-Tech venture capital investment, start-up companies incubation experiences.


Dr. Liu has a Ph.D in Engineering with a concentration in Artificial Intelligence from Nan Kai University, PRC.

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Michelle Tinsley

Partner - Retail Industry Consulting

Technologist. Angel Investor. Board Member (of an $11B company). Michelle Tinsley is the Founder of Tinsley Retail Insights. Tinsley serves on the Board of Directors of QuikTrip, a popular convenience store chain with 800+ locations. Also, she is on the board of WNET, a non-profit dedicated to increasing the number of women in the payments industry.


During her 26 years at Intel, Michelle Tinsley built a reputation as a leader in retail digital transformation. 

  • 6 years in transforming retail workloads from traditional POS devices to Mobile. She created a USD$100M revenue stream in 4 years.
  • Intel liaison to the Electronic Transactions Association (ETA) where she led research on the impact of IoT on Payments.
  • 14 years in Internet of Things (IoT) and embedded technologies.


Website: www.tinsleyretailinsights.com 

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Noah Herschman

Senior Advisor - Retail Industry Consulting

Noah Herschman has more than 35 years of online and offline retail experience having led a number of retail functions including merchandising/ buying, marketing/ CRM, supply chain/ operations and sales management.


Noah has been involved in eCommerce since its inception in the mid-1990s and held leadership positions at:


  • Amazon, Director
  • eBay, Senior Director
  • Groupon, Managing Director
  • DH Gate, COO  

He was most recently the Managing Director of Marketplace Ignition Asia, the leading Amazon marketplace consultancy.


Noah has 20 years of offline retail experience as a member of the executive team at Tweeter, once the US’s largest electronics specialty stores. Also, Chief Merchant for Staples China.  Noah has been living and working in China since 2010 and is fluent in Mandarin.

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